Pam Goodfellow, our Principal Analyst, recently presented a Consumer Behavior and Economic Update at an event for financial leaders in the retail industry hosted by the National Retail Federation. (You can view a PDF of the presentation here.) She provided timely insights heading into the holiday season including an economic overview and a special “holiday historical” section that highlights trends we may see in 2014. Her analysis paints a modestly optimistic holiday season; however, we’ll see more definitive thoughts from shoppers on gift spending when the NRF releases its first round of consumer insights for the holiday season later this month. Click through for key takeaways from the presentation. Continue reading
Latest consumer discoveries for September 2014. For more: www.ConsumerSnapshot.com
With the back-to-school season winding down, it’s about that time of year for shoppers to look forward to the winter holidays. And while it may seem premature to preempt Halloween with the holiday discussion, last year one in five began their shopping prior to October, so many consumers are already planning their budgets for this all-important spending season. In July, we asked consumers to share their preliminary thoughts on holiday spending, and it appears that retailers may be in for a brighter holiday season compared to 2013.
According to the Prosper Spending Score, the overall outlook* for holiday gift spending in 2014 is up more than 8% from last year. While celebrants planning to spend more on gifts are relatively stable year-over-year at 9.1%, those budgeting less for gifts dropped 11% from 2013 to 38.0%. The majority of consumers (52.9%) are planning to keep budgets in line with the previous year. Directionally speaking, our preliminary Spending Score has served as a relatively accurate bellwether for consumers’ holiday intentions; last year’s lackluster score in July foreshadowed a nearly 3% drop in planned gift spending (released by the National Retail Federation the following October). Similarly, bullish preliminary outlooks for holiday spending preceded spending increases in 2010 and 2012. Continue reading
Latest consumer discoveries for August 2014. For more: www.ConsumerSnapshot.com
Worthington, OH – 7/15/2013
Prosper Insights & Analytics™ is pleased to name Roger Saunders as its Global Managing Director. Roger was previously Managing Director of International Affairs and will now assume additional domestic marketing responsibilities. He joined Prosper in 2008 and has been overseeing all market development and operating activities in China, in addition to key accounts in the U.S. Continue reading