Category Archives: Technology

Amazon Intel from Fung & Prosper

Columbus, Ohio and New York — November 17, 2016

Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology  announced today that they have expanded their strategic alliance to include a co-branded Amazon Shopper Intelligence service. This unique service not only provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why, but also special analysis by Fung Global Retail & Technology to help retailers and investors understand the Amazon threat. Continue reading

Adding Consumer Intention To Predictive Models: An Interview With Prevedere CEO

The latest from Prosper on Forbes.com

I wrote back in April about how there has been an increased interest in predictive analytics ever since the 2008 recession. However, even with this added attention, most predictions remain largely inaccurate. No one seems to know where the economy is headed, including the Federal Reserve.  A recent article by Prevedere’s Danielle Marceau, a senior economist and data scientist, highlights how the Federal Reserve has continued to demonstrate its inability to forecast the economy. She noted that the bottom line is that “the Fed needs to learn how to forecast,” and went on to say that “analysts should be focusing on leading, predictive indicators such as small business optimism, industrial production and consumer sentiment.”

As more and more economic forecasters recognize that consumers’ actions, future intentions and emotions are a necessary component in forecasting today’s dynamic market, more will turn to adding these insights to their models. Continue reading…

Prosper Insights & Analytics’ Future-Oriented Consumer Insights Now Available to Prevedere’s Customers

Columbus, Ohio —8/1/2016 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Prevedere, a leader in business performance forecasting, announced today that they have formed an alliance to provide ‘a la carte’ access to Prosper’s unique and forward-looking U.S. and China consumer data as a premium offering within Prevedere’s solution. A decade of Prosper’s emotional and mindset data plus future purchase intentions will complement Prevedere’s robust dataset that includes external factors such as global economic, environmental, and consumer behavior leading indicators. This partnership will allow clients to easily integrate these influences into their existing predictive models for more accurate forecasts.  Continue reading

New Consumer Intelligence Service Helps Retailers Identify And Respond To Amazon Threat

Worthington, OH – 4/14/16

Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why.  It also helps companies understand the merchandise categories in play and the discretionary dollars at risk. It is now more important than ever for retailers to understand the Amazon threat as the online giant works to further diversify their products and services. Continue reading

The Internet Of Things Comes To The C-Suite

Prosper Insights & Analytics Streamlines Information Flow For Faster Access And Better Decisions

Worthington, OH – 12/15/15

Top performing executives who wish to have key performance indicators available in real time will now get their wish granted by a new insight and analytic notification service from Prosper Insights & Analytics™. The new service streamlines the delivery of relevant, advanced analytics and insights by circumventing big databases to provide only the most important predictive analytics fast and directly via a notification to a smartwatch, tablet, mobile phone, or laptop.  Continue reading

New Sam’s Club Shopper Segments Added To Prosper Insights & Analytics InsightCenter

Worthington, OH – 10/22/2015

Prosper Insights & Analytics™ has added the newly announced Sam’s Club Shopper segments into its Shopper Marketing InsightCenter™. Now consumer packaged goods companies who need to connect their brands with these particular segments will have compelling consumer insights and predictive analytics instantly available. These latest segments are added to an already robust list of consumer groups available in the InsightCenter including a variety of Walmart Shoppers segments by categories and demographics, along with their competitors’ shoppers.  Continue reading

Prosper Insights & Analytics and Fung Business Intelligence Centre Announce Strategic Alliance

Columbus, Ohio and Hong Kong, China — October 19, 2015 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Fung Business Intelligence Centre (FBIC), the research arm of the Hong-Kong based multinational Fung Group, announced today that they have formed a strategic alliance to provide unique insights and analysis on retail and technology trends regarding U.S. and Chinese consumers. As part of the alliance, the FBIC experts will have access to Prosper’s consumer and market information as well as predictive analytics and software applications which they can use as a source for special analysis to be included in articles, reports and other publications. Continue reading

Apple Watch Launch Courts Nearly 10 Million Shoppers

From Forbes on April 23, 2015:

When the Apple Watch officially releases this week, can we expect consumers to bite?

According to Prosper’s latest insights from more than 6,000 U.S. adults surveyed during the first week of April, 4.0% are considering purchasing the Apple Watch in the next three months; an additional 3.0% are thinking about buying after the initial frenzy wears down, in the next three to six months. While those single-digit figures may seem small (especially for an Apple product launch), that’s nearly 10 million shoppers eyeing the Apple Watch in the immediate term (within the next three months) and 7.3 million in the market three to six months out. All told, Apple has the potential to adorn 17 million (7.1%) wrists in the next six months – a figure that could finally energize the smartwatch “trend” we’ve been hearing about for the past few years. Continue reading

TaoBao.com #1 Destination for Apparel in China, But Net Promoter Score* is Low

New infographic from ProsperChina highlights top apparel destinations and compares their Net Promoter Scores. It also provides the latest insights regarding Chinese consumers’ feelings about fashion and their country of origin preferences for branded apparel.

Worthington, OH – 1/28/2015

ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. The infographic uses information from the newly released Q4 ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. This unique infographic includes the top five destinations for apparel in China as reported by Chinese consumers, along with their respective Net Promoter Scores* (NPS) and how the ratings compare to the overall average. It also uncovers country of origin preferences for clothing (including China, U.S., Europe, Japan and Korea) for Chinese consumers and highlights feelings about fashion. Continue reading

Seeing The Future Is Key To Success In 2015

The latest from Prosper Now’s Blog on Forbes.com

It’s a new year and many leading companies have new plans when it comes to their data and analytics initiatives. Target announced some organizational changes in December that include a Center of Excellence which will be led by an SVP of Enterprise Data, Analytics and Business Intelligence. Many other companies have already or will likely follow suit. However, the ideal analytics initiative will utilize many meaningful external data sets, and not just rely on internal data such as SKU’s, current customer demographics and so on. Continue reading…