Category Archives: Neuromarketing

New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI

Worthington, OH – 3/13/2017

As advertisers continue to struggle with disruption in the media world, including a decline in the use of traditional media, fake news, and bot fraud, Prosper Insights & Analytics™, a leading provider of business intelligence solutions, has released the Media Behaviors & Influence Study™ (MBI) for 2017. The data includes the responses of over 16,000 respondents and can be used to enlighten marketers by providing a unique consumer dimension. The MBI contains real consumers’ media consumption, including which media influences them to purchase, personality traits, and purchase intentions, and can be integrated with big data initiatives to enhance models to better target consumers.  Continue reading

How Party Establishment Missed The Mark With Trump Voters

From Forbes on May 13, 2016:

Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the election process. Ever since the Indiana Primary win by Donald Trump, there have been numerous articles dissecting how the pundits and political elites misjudged Trump’s presumptive nominee status. Some attempted to explain Trump’s popularity in a derogatory way by claiming it to be a cult of personality, as if he were a dictator. Others simply said, in a condescending manner, that it is anger from less educated, lower income Trump voters that is driving his popularity. Neither of these analyses fits the profile. Continue reading…

Predictive Model Conundrum: If No One Knows Where We Are Headed, How Will We Know When We Get There?

From Forbes on April 7, 2016:

Ever since the great recession of 2008, which seemed to surprise most economic prognosticators, it appears that there has been an increased interest in predictive analytics. Unfortunately, even with this new interest about the future, most predictions are wrong. Few, if any, seem to know where the economy is headed.  Continue reading

Has Big Data Taken The Human Out Of Human Behavior?

The latest from Prosper on Forbes.com

Consumer Transactions And Clicks Provide Incomplete Picture For Marketers

In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by their superior mental development, ability to articulate through speech, think and question, and create things. Later in life, I learned about the human conscious and unconscious mind which determines human actions and reactions to stimuli. No two humans are exactly alike, and I haven’t even gotten into the differences between genders. Continue reading.

Prosper’s Neuromarketing Insights

Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to say the least.

Prosper has partnered with the Applied Neuromarketing Consortium and Northwestern University to uncover the conscious likes and dislikes of consumers and link them to their expressed market behaviors. The findings provide marketers with actionable insights to better influence consumers and improve marketing performance.

The Prosper Foundation Supports Advancement of Neuromarketing Research at Northwestern

Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes.

WORTHINGTON, OH (PRWEB) AUGUST 18, 2015

With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied Neuromarketing Consortium (ANC) at Northwestern University. The consortium consists of leading academics from the Medill School, Kellogg School and the Feinberg School of Medicine. This grant provides access to a new dataset of unique findings based upon questions around the International Affective Picture System (IAPS). It has been integrated with a 4,000 person subset from Prosper’s annual Media Behavior & Influence™ (MBI) Study of more than 15,000 participants. The goal is to better understand and use media influence as a means for achieving improved advertising outcomes.  Continue reading