Category Archives: Mobile

Majority of Mobile Users Can’t Live without their Smartphone or Disconnect While on Vacation

Smartphones are Growing More Intertwined with People’s Lives

Worthington, OH—April 24, 2013

Three in five (60.9%) mobile users say that they use their smartphones for all functions of their daily life, according to Prosper Insights & Analytics™, up 34% from a year ago. Meanwhile, the percentage of users who say they use their smartphone only for basic functions is down a whopping 85%, indicating Continue reading

Target, Best Buy and Walmart Receive High Marks for Mobile Experience Among Mobile Users, But Net Promoter Scores* Lackluster

Satisfactory Mobile Shopping Experience Doesn’t Guarantee Repeat Sales

Worthington, OH—April 1, 2013

As retailers address the challenges of omni-channel retailing in today’s increasingly mobile  environment, it seems that some of the biggest names in brick and mortar retailing are perhaps doing something right, according to Prosper Insights & Analytics™. Continue reading

BlackBerry Bests Samsung, Apple in Customer Excitement

BlackBerry is back! Or so they’d like you to think.

With the U.S. launch of the [too?] long awaited BlackBerry 10 smartphones seemingly imminent, the company formerly known as Research in Motion will attempt to reverse its dwindling customer share and make an effort to complete with the Android, Apple, and Windows platforms to which mobile users have been gravitating. Continue reading

Black Consumers’ Mobile Usage and Behavior Boosts their Mobile Aptitude Score, According to Prosper Insights & Analytics™

Black Consumers 18+ are more mobile-minded than the general population and appear to be on the leading edge of engagement when it comes to using their mobile device to aid in shopping as well as viewing online content via mobile devices, according to Prosper Insights & Analytics™.

Overall Black Consumers have a mobile aptitude score of Continue reading

Overwhelming Majority of Mobile Users Bank on Device, according to Prosper Insights & Analytics™

Top Financial Apps: Generic Bank Apps, Chase, Bank of America, PayPal and USAA

WORTHINGTON, OH – 2/13/13 – An analysis of data from Prosper Mobile Insights™ reveals that more than 3 in 4 mobile users conduct banking activities using a smartphone or tablet, and more than half say they engage in shopping behaviors via mobile. Two in five also say they Continue reading

Android Poised to Take Another Bite out of Apple

Amid Apple’s disappointing earnings report and subsequent stock slide, it appears that Google’s Android platform is poised to take another bite out of Cupertino-based tech giant in the first quarter of 2013, according to potential customers.

Prosper Insights and Analytics™ examined shoppers’ consideration of the four top-selling smartphone operating systems: Android™, Apple iPhone®, BlackBerry®, and Windows Phone. This examination revealed that among consumers thinking about a mobile phone purchase over the next 90 days (January, February, or March 2013), Android-powered devices are the most popular operating system under consideration. In fact, these shoppers are 51% more likely to be mulling over an Android smartphone compared to the Apple iPhone. Continue reading