Category Archives: Marketing

How The Integration Of Technology And Neuroscience Will Boost Marketing Tech Growth

The latest from Prosper on Forbes.com

The fusion of science and technology is fostering a new era of growth for the marketing tech category. The need for data-driven communication solutions brought about by the growth of the Internet has fueled this growth. The old network message distribution model is about to crumble due to the impact of changes in technology and its adoption by consumers. Marketers are being forced to seek new models such as those based on Neuromarketing which focus on individuals and how the various choices they are faced with can be shifted or influenced at multiple “scales” of behavior (e.g. individuals, group or market/society). Much of this will happen as part of the science of influence. Continue reading…

How Neuromarketing And The Science of Influence Will Change Marketing

The latest from Prosper on Forbes.com

Gary Drenik, CEO of Prosper, recently talked with Dr. Martin Block, a professor from the Medill School at Northwestern and a member of the Applied Neuromarketing Consortium, to discuss new research on Neuromarketing just published in Frontiers in Human Neuroscience. The findings may lead to a whole new way of understanding and influencing consumer behaviors through the science of influence as a promotion variable.

In addition, the current issue of the American Marketing Association’s “Marketing News” features an article written by Dr. Don Schultz, professor (emeritus-in-service) of integrated marketing communications at Northwestern. In this article, Schultz highlights key areas which can create problems for marketers who focus more on distribution of messages than outcomes.

Together these viewpoints highlight how important influence is to marketing, media and promotion.

Click here to read Gary’s Forbes post that includes highlights from his interview with Martin Block, as well as a link to Don Schultz’s article in “Marketing News.”