Category Archives: Health

Majority of Americans Wouldn’t Recommend Affordable Care Act

Worthington, OH – 4/22/2014

The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of 3,786 Americans conducted between March 28th and April 15th (provided by Pollfish), people aren’t satisfied with the ACA. Prosper applied Net Promoter Score* methodology to gauge the plan’s image through Americans’ eyes. When asked whether they would recommend the ACA to a friend or colleague based on their current knowledge, the plan had a negative Net Promoter Score (-50.5%) for Adults 18+. Continue reading

Prosper Insights & Analytics™ Releases Healthcare Coverage Vital Signs Matrix To Assess U.S. Healthcare Market In Turmoil And Drive Predictive Modeling

Worthington, OH – 3/4/2014
Prosper Insights & Analytics just released a special analysis of over 15,000 consumers comparing health diseases/conditions to healthcare coverage type in its “Healthcare Coverage Vital Signs Matrix.” Prosper funded and conducted this research to get a true assessment of a healthcare market now in turmoil as a result of the regulatory disruption. The findings will be utilized in deploying predictive models that can be used by all stakeholders including insurance companies, pharmaceutical, government and retailers. This unique modeling will allow industry decision makers to better understand the various consumer segments and to better target their consumer educational messages, marketing channels and risk management.  Continue reading

Prosper’s New Health InsightCenter™ Provides A Spotlight For Marketers In A Turbulent Healthcare Market

February 05, 2014
In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless marketers are able to wisely allocate their ad budget. To meet this need, Prosper Insights & Analytics has unveiled the Prosper Health InsightCenter™, a unique cloud-based platform that simplifies integration of healthcare data sets from various sources.  Continue reading

Silent Generation Has Highest Health Satisfaction Score; Gen X Least Satisfied

Millennials’ Satisfaction with Their Health Doesn’t Seem to Impact Overall Happiness

Worthington, OH – 6/19/2013

Three in five (59.9%) Americans are satisfied with their overall health according to a Prosper Insights & Analytics analysis of the latest American Pulse™ data. Members of the Silent Generation have the highest Health Satisfaction Score in America followed by Continue reading