Category Archives: Happiness

5 Key Consumer Analytics To Know For The Holiday Season

The latest from Prosper on Forbes.com

With the holiday season in full swing, consumers seem to have a jollier economic outlook in November based on confidence and impulsivity readings. However, it is yet to be determined if the Paris attacks will weigh down consumer confidence in December. The November Spending Forecast (which represents consumers’ intended spending levels over the next 90 days) is up nearly two points from last year. This reading is an improvement over October’s forecast when year-over-year comparables were flat. Continue reading.

Prosper Insights & Analytics Releases Holiday 2013 Retail Winners & Losers at Morgan Stanley Global Consumer and Retail Conference

Worthington, OH – November 19, 2013
Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm, presented a list of select retailers along with emerging holiday trends.

The terms “winners” and “losers” are relative with consumer spending expected to be down this year. While 2013 is the first holiday season that is Continue reading

Millennials Have Higher Job Satisfaction Than Boomers, But Boomers Lead Happier Lives

Millennials’ Satisfaction with Their Jobs Doesn’t Increase Overall Happiness

Worthington, OH – July 30, 2013
Two in five (38.6%) Americans are satisfied with their current job situation according to a Prosper Insights & Analytics™ analysis of the latest American Pulse™ data. With a Job Satisfaction Score of 102.6, Millennials have a markedly higher rating than Boomers (92.6). The scores are an index to Adults 18+ of an aggregate job satisfaction score, which includes four key areas: benefits, work/life balance, compensation, and position/job within a company.

Millennials seem to be more satisfied on Continue reading

Silent Generation Has Highest Health Satisfaction Score; Gen X Least Satisfied

Millennials’ Satisfaction with Their Health Doesn’t Seem to Impact Overall Happiness

Worthington, OH – 6/19/2013

Three in five (59.9%) Americans are satisfied with their overall health according to a Prosper Insights & Analytics analysis of the latest American Pulse™ data. Members of the Silent Generation have the highest Health Satisfaction Score in America followed by Continue reading

Amazon Prime Members: Why Macy’s, Kohl’s, and DSW Should Be Worried About Them

While it remains to be seen how (or if) the 2013 Marketplace Fairness Act will impact sales for Amazon.com, what we do know is that the online leader seems to have a loyal constituency in its Amazon Prime Membership. For a $79 yearly fee, this group of elite shoppers receives free two-day shipping on eligible items and access to Amazon’s Instant Video streaming service as well as the Kindle Lending Library – and CEO Jeff Bezos is keeping the perks coming.

The risk to competitors is fairly obvious; this shopper coalition gives Amazon a top notch spot in their retailer consideration sets. Our intel tells us that Prime members’ propensity to shop Amazon.com is about double that of the general population for several major retail categories, including Women’s and Men’s Apparel, Shoes, Electronics, Sporting Goods, Linens and Bedding, and Health/Beauty Care. Of course, this doesn’t mean that Prime members are shopping Amazon exclusively or that they shun more traditional brick and mortar retailers. So let’s take a look at who these shoppers are, why they are so valuable to Amazon, and which retailers may be facing a Prime threat. Continue reading

Silent Generation is the Happiest in the U.S., According to Prosper Insights & Analytics

Overall Happiness Increases with Age; Surprises Among Who’s Happiest With their Health, Love Life and Government 

Worthington, OH April 11, 2013 — As the number of candles increase on a birthday cake, it appears so does Happiness, according to a Prosper Insights & Analytics™ analysis of the latest American Pulse™ data. Members of the Silent Generation rank as the happiest in America followed in succession by Continue reading

Happy People Buy Cars, According to New Discovery by Prosper Insights & Analytics

Strong Correlation Exists between Happiness & Light Vehicle Sales

WORTHINGTON, OH – 3/20/13 – U.S. auto sales rose 3.7% in February likely due to consumers who have deferred purchasing and new models. However, the health of the auto industry remains shaky and automakers appear to be riding the coattails of the housing industry; hedging their bets on increased demand for construction vehicles to help boost sales this spring. But analysts and automakers alike may be missing a key indicator in Consumer Happiness. Prosper Insights & Analytics™ has discovered a strong correlation between the overall Happiness of Americans and Light Vehicle Sales. These findings are similar to previously released correlations identified between Happiness and Housing. Continue reading

Happy People Buy Houses (Audio)

Listen in as Michael Perkins, Ph.D., Chief Scientist, Prosper Technologies, talks about recent discoveries regarding Happiness & Key Economic Indicators: http://goprosper.com/audio/mperkins-022013.mp3