Category Archives: Data Security

Shoppers Explain Where Target Went Off-Target

Consumers may forgive, but they will not forget. Unfortunately in Target’s case, shoppers are slow to even muster up that forgiveness. With its holiday data breach impacting every level of Target’s organization, one must look to the most important piece of the equation – customers – to assess the ongoing damage and pinpoint what’s working for the retailer versus what’s not. For this new analysis on the current state of the former discount darling, we’re examining the point of view from one very influential group of shoppers, women. Continue reading

Consumer Snapshot – February 2014

Latest consumer discoveries for February 2014. For more: www.ConsumerSnapshot.com