Category Archives: Business

Prosper Insights & Analytics and Fung Business Intelligence Centre Announce Strategic Alliance

Columbus, Ohio and Hong Kong, China — October 19, 2015 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Fung Business Intelligence Centre (FBIC), the research arm of the Hong-Kong based multinational Fung Group, announced today that they have formed a strategic alliance to provide unique insights and analysis on retail and technology trends regarding U.S. and Chinese consumers. As part of the alliance, the FBIC experts will have access to Prosper’s consumer and market information as well as predictive analytics and software applications which they can use as a source for special analysis to be included in articles, reports and other publications. Continue reading

Prosper Integrates Science of Influence Metrics into Learning Evolution’s Online Training Programs for Consumer Packaged Goods (CPG) Companies and Retailers

Worthington, OH – 4/2/2015

Consumer packaged goods (CPG) companies recognize their vital role in coordinating category management and shopper insights to help retailers keep up with the ever-changing consumer. To meet this need, Learning Evolution and Prosper Technologies have expanded their relationship to integrate Prosper’s Science of Influence metrics into Learning Evolution’s certified online category management and shopper marketing training programs for CPG and Retail firms.  Continue reading

Impress Your Boss: 5 Unique Insights That Will Do The Trick

The latest from Prosper Now’s Blog on Forbes.com

It’s a highly competitive retail marketplace. Corporations are always looking for a competitive edge. With that in mind, here are five unique business insights with one goal—to arm business professionals with valuable pieces of consumer intelligence to take to their executive team. These insights will provide a different perspective, aid in decision making, and impress them, all at the same time. Remember these and you’ll have something to talk about if you run into your boss at the water cooler.

1. What to say when your boss asks about the spending outlook for retail… continue reading…

Arming The C-Suite For Organic Growth

The latest from Prosper Now’s Blog on Forbes.com

Today successfully running a business is a difficult task. Many issues impacting performance are outside the control of a C-Level manager’s influence. Nonetheless these issues impact how a business will perform. The lagging economy, political strife around the globe, Washington politicians, the constant media reporting from 24-hour cable and Internet news sources are all at heightened levels of influence on skittish consumers. A bump in any of these areas can disrupt spending behaviors causing continue reading…

The Real Big Data Opportunity

The latest from Prosper Now’s Blog on Forbes.com

Prosper Insights & Analytics CEO Gary Drenik shares his thoughts regarding the real opportunity for big data and lets readers in on a little secret. Read it here.

Plus we’ve compiled all of his recent posts on the topic in one place to tell the true story about big data and help you navigate the big data waters. These articles provide insight and understanding to identify the opportunity from hype in the big data world.

This is a must-read if your organization is considering taking the big data plunge! View the PDF.

Going Beyond Big Data To Knowledge

“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon

Don’t believe the big data hype
Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives and how the promise of big data bypasses the C-Suite. This final installment deals with the pending big data disillusionment which may result from the hype and failure of big data to deliver meaningful, strategic solutions for senior level executives. Continue reading…