May 18, 2017 | Analytics, Big data, Smart Data
5.18.17 — This week’s #TBT is titled, “CMO Or SCHMO? Clinging To Old Marketing Models May Be Hurting Rather Than Helping Drive Growth.” I posted this on Forbes.com on 12/19/16. The article is timely in light of several recent developments:...
Apr 20, 2017 | Analytics, Big data, Smart Data
Today’s Throwback Thursday article “Big Data And The Madness Of Crowds” was written for Forbes.com on 6/17/2014. The context deals with the madness of crowds, which was the topic of a book written by Charles Mackay in 1841. Mackay wrote of the crowd...
Mar 30, 2017 | Analytics, Big data, Smart Data
March 30, 2017: Today’s Throwback Thursday article is “David Vs. Goliath: Why Little Data Will Win Over Big Data” from my Forbes.com column on May 29, 2014. The issues discussed concerning big data are now apparent today. In the Internet data...
Mar 24, 2017 | Analytics, Big data, Smart Data
March 24, 2017: Today’s Throwback Thursday article I wrote for my Forbes.com blog on May 15, 2014. The title of the article was “I’ve Got A Secret: The Real Big Data Opportunity”. The article references an old TV Show, I’ve Got a Secret,...
Mar 16, 2017 | Analytics, Big data, Smart Data
March 16, 2017: “Is Mass Hysteria Driving The Big Data Market?” is the title of today’s Throwback Thursday article which was published on May 5, 2015 on Forbes.com. In the rush towards anything to do with big data, many suffered temporary symptoms of...
Mar 15, 2017 | Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail
Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a...
