Author Archives: Pam Goodfellow

Presidential Election Boosts Halloween Spending Plans To Record High

From Forbes on October 5, 2016:

While this year’s presidential election is shaping up to be one of the most divisive match-ups in recent history, it appears that Halloween will unite consumers across all party lines this year. Seven out of ten Americans are set to celebrate on or around October 31 with planned spending on costumes, candy, decorations, and greeting cards expected to reach $82.93 per household ($8.4 billion total), a record high. So why are consumers eager to scare up some fun this year? For more than a decade, Prosper Insights & Analytics has been surveying U.S. adults on their Halloween plans for the National Retail Federation and new analysis reveals that presidential election years prove to be pivotal for scaring up Halloween spending among shoppers. Continue reading

Forget About The Home Depot Rivalry: Lowe’s Needs To Hammer Amazon.com

From Forbes on August 25, 2016:

Building on a strengthening housing market, Home Depot and Lowe’s each recently reported Q2 gains that bucked general shopper trends for traditional retailers, leading many to speculate that the home improvement titans were more immune to current digital pressures, aptly titled the “Amazon Effect.” With Home Depot arguably the stronger performer of the two – I’ve previously detailed the struggles Lowe’s has had in the past with attracting male shoppers as well as with its regional competitor Menards – recent analysis of the digital generation, a.k.a. Millennials, exposes vulnerabilities that Lowe’s in particular faces with this next great generation of spenders. Continue reading

Wal-Mart’s Dot Com Dilemma Won’t Be Solved By Jet.com

From Forbes on August 12, 2016:

The recent record-setting acquisition of e-commerce start-up Jet.com has certainly given Wal-Mart Stores its fair share of headlines lately. The deal, which is still subject to regulatory approval, has been heralded as Wal-Mart’s strike back at rival Amazon.com and a jolt to the discounter’s standing in the digital retail arena, vis-à-vis Jet.com’s innovative Smart Cart technology as well as it’s potentially lucrative base of younger (read: Millennial) and more affluent shoppers. However, recent analysis of consumer data collected by Prosper Insights & Analytics suggests that Walmart.com is struggling with deeper, core customer issues that the Jet.com buyout isn’t likely to fix. Continue reading

Has Wal-Mart’s Revamped ShippingPass Subscription Ignited Shopper Interest?

From Forbes on June 28, 2016:

Nearly a year after its test launch, Wal-Mart Stores recently revamped its ShippingPass delivery subscription program, rolling back the price of a yearly membership by $1 – to $49/year – and speeding up the delivery time frame from three days to two. At the time of these changes, mid-May, the program appeared to be invitation-only, allowing interested shoppers to sign up for a wait list for membership. As of late June, while ShippingPass is still termed a “pilot” program, Walmart – per its website – has opened up subscriptions to “everyone, no invitation required.”  With Walmart now offering comparable shipping speed at half the price of Amazon’s popular Prime membership, has consumer interest ignited for ShippingPass? Continue reading

Here’s How The Jet.com Buying Experience Stacks Up Against Amazon

From Forbes on June 21, 2016:

It’s been nearly a year since Jet.com, a direct challenger to the Amazon.com e-commerce empire, launched onto the retail scene. And over this relatively short time period, Jet.com has dropped its initial membership model, instead offering free shipping on orders over $35, two-day delivery on common household essentials, and an almost game show style shopping experience where customers unlock new deals and discounts when they waive free returns, buy in multiples, pay with debit cards, or add specific items to their online carts. On paper, this business model seems like a surefire way to gain savings-hungry, free shipping-loving shoppers’ attention. So is Jet.com making inroads with consumers? Or is the site destined to become another blip on Amazon’s radar, à la once hot flash-sale sites like One Kings Lane? For this analysis, we’ll take a look at Prosper Insights & Analytics’ latest consumer insights on Jet.com shoppers – including repeat purchasers – as well as how the Jet.com shopping experience stacks up against Jeff Bezos’ behemoth. Continue reading

Amazon Prime Reaches Peak Membership: Why Target Should Worry

From Forbes on June 2, 2016:

At the recent Shoptalk commerce event, Jason Goldberger, Target’s Chief Digital Officer and President of Target.com, spoke about his customers’ point of view regarding on-demand delivery, insisting that instead of an immediate gratification shipment, Target guests were more concerned with having their expectations met within an accurate delivery window. That is, if the shopper was informed that their package would arrive on Tuesday, it should be sitting on the doorstep on Tuesday, even if that meant waiting the standard three to five business days for the package to arrive. This sentiment was also reinforced by the retailer’s recent abandonment of its pilot partnership with the Curbside pick-up app to focus on delivery and execution of retail fundamentals. However, recent research collected by Prosper Insights & Analytics suggests that Target guests in particular prefer a more expedited shipping process. Continue reading