Morgan Stanley Utilizes Prosper Insights & Analytics™ for Retail Category Sales Outlook

From Morgan Stanley…
Category Sales Outlook: Discretionary Segments Lead
Debuting our retail Category Sales Outlook (CSO), a complement to our Retail Sales Lead Indicator (RSLI): While the RSLI forecasts retail sales growing at a gradually improving, mid-single-digit rate over the next 3-6 months, the CSO provides insights into how various retail categories will perform within that context. We’ve partnered with Prosper Insights & Analytics, a top business intelligence firm, to develop 30-60-day category sales outlooks based on its monthly, 5000+ respondent consumer survey.


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Amazon Fire Phone: Love It Or Leave It?

Is the Fire Phone the next great mobile device? With the first smartphone from Amazon.com set to launch on July 25, we took this question to one of the most important components of the buying equation, consumers.

At first blush, reaction to the new device seems a little continue reading…

Taobao.com Favorite Shopping Website Among Chinese Consumers, Amazon.com Most Popular Among Americans

New Infographic Compares Online Purchasing Behaviors Of Chinese And American Consumers

Worthington, OH – 6/24/2014

ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. This unique infographic reveals the top three websites for purchasing products among young Chinese consumers and their American counterparts. It highlights a trend of the frequency in which both consumer groups are buying online, and also compares the two groups’ confidence in the economy, practicality, focus on needs versus wants and budget consciousness.  Continue reading

Morgan Stanley: Consumer Spending Outlook — Summer 2014 (Part 2)

Pam Goodfellow, Prosper’s Principal Analyst, recently presented the June Consumer Spending Forecast at a Morgan Stanley luncheon. See below for Part 2.

Prosper Insights & Analytics™ Releases Consumer Spending Forecast To Help Retail Executives Project Sales

Prosper Consumer Spending Forecast Now Available through Prosper’s InsightCenter™ Technology

Worthington, OH – 6/19/2014

Building upon its offering of Smart Data apps that deliver strategic insights for executives, Prosper Insights & Analytics™ has released the Prosper Consumer Spending Forecast to help retailers project sales in a slow growing economy. The Forecast can be viewed by specific retail shoppers and consumer groups and provides a future view of their intended level of retail spending over the near term. It gives decision makers a better understanding of how different consumer groups spend in certain categories, allowing them to react accordingly to the changing demands of the market.  Continue reading

Big Data And The Madness Of Crowds

The latest from Prosper Now’s Blog on Forbes.com

In his 1841 book Extraordinary Popular Delusions and the Madness of Crowds, Charles MacKay wrote of the crowd psychology that drive numerous “National Delusions,” “Peculiar Follies,” and “Psychological Delusions.” Among the various manias were the tulip bubble of the early 17th century, witch mania of the 16th and 17th centuries and alchemists who sought to turn base medals into gold.

Crowd psychology can create an emotional feedback loop whereby dissent may be stifled as the crowd, not wanting to miss out, hears only what they want. As MacKay would say, “We find that whole communities suddenly fix their minds upon one subject, and go mad in its pursuit; that millions of people become simultaneously impressed with one delusion, and run it til their attention is caught by some new folly more captivating than the first.” Could it possibly be that all the big data hype fits this description?

Continue reading…