Prosper’s Political Changer Score Identifies Voters Unhappy with Government, Excited for Election and Looking for Change

Worthington, OH – 5/3/16

Voters are rejecting the old traditional party ideology which has been illustrated in a hotly contested presidential primary and will likely carry over to the presidential election. It is important for campaign marketers to recognize that these same feelings are going to translate to state and local campaigns. Prosper Insights & Analytics developed the Political Changer Score to provide better insights on the degree that various voter groups are: 1. not happy with the government, 2. are excited for the election and 3. prefer a non-politician candidate.  Continue reading

The Hidden Danger In Brick And Mortar Customer Files: Amazon Prime Members

From Forbes on April 27, 2016:

Retailers have become very adept at mining customer transaction files looking for some obscure data point that may help them become more knowledgeable about their customers. However, hidden from these instore shopper analytics are all of the transactions their customers make outside their stores with competitors.

In the recent past, cross shopping was consistent across peers and oftentimes varied by department or customer segment. Some loyal shoppers prefer a certain store for women’s apparel but are more delighted by a competitor for children’s clothing purchases. It may have been a zero sum market but it was, for the most part, pretty consistent and much easier to project. Not so in today’s digitally disrupted market with thousands of online competitors, many not even on the big brick and mortar retailers’ radar screens, each vying for a piece of a store’s shopper’s wallet.

Of course, the biggest and baddest of these is the one everyone knows: Amazon. Continue reading…

Lowe’s Poised As Successor To The Sears Appliance Empire

From Forbes on April 26, 2016:

With speculation about the future of Sears Holdings running rampant among analysts and amid news of additional store closures, one has to wonder which retailers might step up with shoppers should a Sears shutdown become a reality. Earlier in the year, I detailed the highs and lows for Sears, according to insights from Prosper’s consumer survey of more than 6,000 U.S. adults 18+. One positive that remained for Sears was its first place position in appliances; however, while Sears currently leads in this category, the once dominant department store’s share is undoubtedly slipping with shoppers. With some of retail’s biggest boxes, including Home Depot and Best Buy, vying for the appliance crown, recent analysis reveals that Lowe’s appears to be best positioned to succeed Sears’ reign. Continue reading

The Prosper Foundation Continues to Support Predictive Analytics through Latest Grant to Columbia Business School

WORTHINGTON, OH — 4/25/16 — The Prosper Foundation has announced that the Columbia Business School – Center on Global Brand Leadership is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for careers in a data-driven world. The Center on Global Brand Leadership “creates, gathers, and shares insights on how to build and manage strong brands.”  Continue reading

The Digital Shopper Showdown: Amazon Versus Jet.com

From Forbes on April 14, 2016:

When we first addressed Jet.com, the start-up had just launched with many speculating that this site, with its complex pricing algorithms, vast assortment, and low-threshold free shipping, could give Jeff Bezos & Co. over at Amazon a run for their money. Fast forward a few quarters (and past the crucial holiday season), Jet.com has dropped its membership model and is still spending media mega-bucks to convert shopper clicks away from competitors. For this analysis, we’ll take a look at the progress Jet.com has made with consumers at the seven month mark and whether or not Amazon.com should be worried. Continue reading

New Consumer Intelligence Service Helps Retailers Identify And Respond To Amazon Threat

Worthington, OH – 4/14/16

Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why.  It also helps companies understand the merchandise categories in play and the discretionary dollars at risk. It is now more important than ever for retailers to understand the Amazon threat as the online giant works to further diversify their products and services. Continue reading

Predictive Model Conundrum: If No One Knows Where We Are Headed, How Will We Know When We Get There?

From Forbes on April 7, 2016:

Ever since the great recession of 2008, which seemed to surprise most economic prognosticators, it appears that there has been an increased interest in predictive analytics. Unfortunately, even with this new interest about the future, most predictions are wrong. Few, if any, seem to know where the economy is headed.  Continue reading

Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?

From Forbes on April 5, 2016:

While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial (born 1983 – 1997) and Gen X (1965 – 1982) generations nominated Amazon.com as their top choice for customer service excellence, while Boomers (1946 – 1964) were firmly entrenched in the L.L.Bean camp. However, a review of the three generations’ top picks for customer service providers highlights interesting similarities between these divergent age groups. Continue reading

Consumer Confidence Bounced Back In March… Will Spending Follow?

From Forbes on April 4, 2016:

U.S. consumers have a brighter outlook for the short-term health of the economy, according to the latest Prosper data. The real question, however, is will it spring consumer spending? Deborah Weinswig, Managing Director, Fung Global Retail & Technology, has weighed in again this month on some of Prosper’s leading indicator analytics including Prosper Consumer Confidence, the Prosper Spending Forecast, the Prosper Impulsivity Score, and the Consumer Mood Index, and what they indicate about future spending. Continue reading…