Latest consumer discoveries for April 2014. For more: www.ConsumerSnapshot.com
Snapshot Provides Valuable Insights For Marketers in Both United States and China
Worthington, OH – 4/4/2014
ProsperChina™ has released the latest in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. This infographic shines a spotlight on the young Chinese luxury consumer, including their confidence, practicality, focus on needs versus wants and budget consciousness, compared to all Chinese consumers. It also includes their feelings on fashion trends and familiar labels, as well as where they shop most often for beauty and apparel purchases. Continue reading
Recently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern man, I think I’ll lose my mind.” Count me in on this feeling.
Coincidentally, many of the articles and webinars are either supported or funded by the large digital consultancies, venture-backed big data firms that want to go public or software or hardware firms looking to sell you their services and training. This reminds me of the Internet frenzy of the late 1990’s, where everything Internet was gold and companies were elbowing each other out of the way to own the next ‘sock puppet’ that walked into their office. The mad dash to invest big dollars in everything big data is the reason cheerleaders point to as why it is a can’t-miss. Isn’t that the same thing they said about the sock puppet? It’s time to take a deep breath. That’s it…inhale slowly—now exhale. Slow down and let’s think a minute about what is happening here. Continue reading…
Latest consumer discoveries for March 2014. For more: www.ConsumerSnapshot.com
“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon
Don’t believe the big data hype
Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives and how the promise of big data bypasses the C-Suite. This final installment deals with the pending big data disillusionment which may result from the hype and failure of big data to deliver meaningful, strategic solutions for senior level executives. Continue reading…
First Infographic Shines Spotlight On Consumer Sentiment, Purchase Intentions And Prosper Spending Scores For Apparel And Shoes
Worthington, OH – 3/6/2014
ProsperChina™ has released the first in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. The infographics will serve to compliment the ProsperChina InsightsCenter, a unique cloud-based platform that allows for easy data integration. The InsightCenter draws from Prosper’s proprietary data warehouse that includes hundreds of already analyzed data sets as well as the ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. Further, this unique software allows Prosper to quickly build solution applications which are automatically updated for consistent decision making. Continue reading
Worthington, OH – 3/4/2014
Prosper Insights & Analytics just released a special analysis of over 15,000 consumers comparing health diseases/conditions to healthcare coverage type in its “Healthcare Coverage Vital Signs Matrix.” Prosper funded and conducted this research to get a true assessment of a healthcare market now in turmoil as a result of the regulatory disruption. The findings will be utilized in deploying predictive models that can be used by all stakeholders including insurance companies, pharmaceutical, government and retailers. This unique modeling will allow industry decision makers to better understand the various consumer segments and to better target their consumer educational messages, marketing channels and risk management. Continue reading
Everywhere you turn today it seems like someone is hawking something to do with big data—today’s corporate “must have”. It seems that all the buzz and hype usually gets down to some very tactical application/outcome which sounds an awful lot like the “must have” of the 1990’s…CRM. Perhaps big data is the son of CRM, enhanced to accommodate new data streams from the Internet world.
Big data has several flavors of definition which normally end up something like the following: continue reading...
Amazon.com may be finally facing a worthy adversary in the retail arena: itself. The online giant recently announced its intent to increase the $79 annual fee on its popular Prime membership by $20 to $40, but our consumer insights suggest that its shoppers aren’t buying into plan, signaling what could be a dangerous move in an already hyper-competitive retail environment where loyalty is hard to win and easy to lose. Continue reading
Latest consumer discoveries for February 2014. For more: www.ConsumerSnapshot.com