Presidential Election Boosts Halloween Spending Plans To Record High

From Forbes on October 5, 2016:

While this year’s presidential election is shaping up to be one of the most divisive match-ups in recent history, it appears that Halloween will unite consumers across all party lines this year. Seven out of ten Americans are set to celebrate on or around October 31 with planned spending on costumes, candy, decorations, and greeting cards expected to reach $82.93 per household ($8.4 billion total), a record high. So why are consumers eager to scare up some fun this year? For more than a decade, Prosper Insights & Analytics has been surveying U.S. adults on their Halloween plans for the National Retail Federation and new analysis reveals that presidential election years prove to be pivotal for scaring up Halloween spending among shoppers. Continue reading

Small Business Confidence Rises Boding Well For Final Quarter Of 2016

From Forbes on September 30, 2016:

Consumers’ sentiment continues to improve, as does their mood. What does it mean for spending? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, weighs in on what improvements in Prosper’s key indicators mean for retail sales and which categories are likely to benefit. Continue reading…

New Prosper Index Shows E-Commerce Loyalty Down for, Flat for

Worthington, Ohio—9/13/2016—Prosper Insights & Analytics™ has launched the E-Commerce Preference Index which is part of Prosper’s Digital Shopper InsightCenter™. A recent analysis of the index suggests that while Macy’s has committed to doing more online, preference is down year-over-year for (-15%). Target, another retailer who has ramped up their digital game, is also experiencing performance issues (relatively flat YOY at -1%). On the other hand, has seen a slight uptick in website loyalty since 2015 (+2%).  Continue reading

Adding Consumer Intention To Predictive Models: An Interview With Prevedere CEO

The latest from Prosper on

I wrote back in April about how there has been an increased interest in predictive analytics ever since the 2008 recession. However, even with this added attention, most predictions remain largely inaccurate. No one seems to know where the economy is headed, including the Federal Reserve.  A recent article by Prevedere’s Danielle Marceau, a senior economist and data scientist, highlights how the Federal Reserve has continued to demonstrate its inability to forecast the economy. She noted that the bottom line is that “the Fed needs to learn how to forecast,” and went on to say that “analysts should be focusing on leading, predictive indicators such as small business optimism, industrial production and consumer sentiment.”

As more and more economic forecasters recognize that consumers’ actions, future intentions and emotions are a necessary component in forecasting today’s dynamic market, more will turn to adding these insights to their models. Continue reading…

Consumer Sentiment Stabilizes Post-Brexit Though Small Business Owners Feeling Angst

From Forbes on August 30, 2016:

Prosper’s Consumer Spending Forecast is up from last month and so is consumer confidence (albeit still below the 13-month average), but small business owners’ sentiment is down. Deborah Weinswig, Managing Director of Fung Global Retail & Technology, weighs in on which categories may benefit from an upswing in confidence and purchase intentions and what may have small business owners worried. Continue reading…

Forget About The Home Depot Rivalry: Lowe’s Needs To Hammer

From Forbes on August 25, 2016:

Building on a strengthening housing market, Home Depot and Lowe’s each recently reported Q2 gains that bucked general shopper trends for traditional retailers, leading many to speculate that the home improvement titans were more immune to current digital pressures, aptly titled the “Amazon Effect.” With Home Depot arguably the stronger performer of the two – I’ve previously detailed the struggles Lowe’s has had in the past with attracting male shoppers as well as with its regional competitor Menards – recent analysis of the digital generation, a.k.a. Millennials, exposes vulnerabilities that Lowe’s in particular faces with this next great generation of spenders. Continue reading

New Research Uncovers Voters Who May Not Be Participating In Polls — And May Determine Election

From Forbes on August 22, 2016:

Newly released research by Drs. Martin Block and Don Schultz of the Medill School of Integrated Marketing Communications at Northwestern University has uncovered a significant group of potential voters who represent 30% of the population and may have not been analyzed before. As a result, this group may play a significant role in determining the upcoming presidential election. Continue reading…

How Digital and New Competitors are Impacting Grocery

Guest post by Ron Lunde, Senior Marketing, Advertising Executive & Market Strategy Consultant

Choices = Disruption
What must companies do today to generate billions of dollars in revenue, create thousands of jobs, reward investors and sustain the environment —Survive? They have to think about it. They have to make new choices. They have to think outside the box, they have to think in new boxes. They must reframe both their personal and corporate mental & business models. They have to be able to Innovate and Re-Innovate.

  • Cell phones weren’t introduced by AT& T
  • Online mapping was not introduced by Rand McNally
  • Overnight package delivery wasn’t introduced by the U.S. Postal Service
  • Diet and caffeine-free soft drinks weren’t introduced by Coke

There is a significant lost opportunity and cost inflicted on companies if their management teams are mired in the status quo, teams that don’t or can’t tackle the hard work of Innovation and Re-Innovation.  Continue reading