Prosper Insights & Analytics Releases “Holiday 2015: Top Trends” at Morgan Stanley Global Consumer and Retail Conference

Updated to include video 11/20:

To download presentation materials, click here.

Worthington, OH – 11/18/2015

Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2015: Top Trends at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for Prosper, presented unique trends that are emerging this holiday season. Continue reading

A Farewell To Ratings

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Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell advertisers access to the audiences. Today’s disintermediated media world is characterized by consumer choice which facilitates consumer control over the media they wish to use.

Recent headlines in the press underscore the crisis in the world of advertising and media. Much of this has to do with marketers’ concerns about their ad agency’s buying tactics, potential kickbacks and return on their ad spending. In addition, continue reading.

It’s Beginning To Look A Lot Like Last Year’s Christmas

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The October Spending Forecast (which represents consumers’ intended spending levels over the next 90 days) is up from last month—not surprising as we inch closer to the holiday season. However, the forecast is flat compared to last year indicating that consumers are heading into the holidays with similar purchase intentions as they had in 2014.

Key markers contributing to this current consumer mindset are confidence, happiness and impulsivity, which are all flat from last month. Lack of consumer enthusiasm coupled with an uncertain economy indicates continue reading.

New Sam’s Club Shopper Segments Added To Prosper Insights & Analytics InsightCenter

Worthington, OH – 10/22/2015

Prosper Insights & Analytics™ has added the newly announced Sam’s Club Shopper segments into its Shopper Marketing InsightCenter™. Now consumer packaged goods companies who need to connect their brands with these particular segments will have compelling consumer insights and predictive analytics instantly available. These latest segments are added to an already robust list of consumer groups available in the InsightCenter including a variety of Walmart Shoppers segments by categories and demographics, along with their competitors’ shoppers.  Continue reading

Prosper Insights & Analytics and Fung Business Intelligence Centre Announce Strategic Alliance

Columbus, Ohio and Hong Kong, China — October 19, 2015 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Fung Business Intelligence Centre (FBIC), the research arm of the Hong-Kong based multinational Fung Group, announced today that they have formed a strategic alliance to provide unique insights and analysis on retail and technology trends regarding U.S. and Chinese consumers. As part of the alliance, the FBIC experts will have access to Prosper’s consumer and market information as well as predictive analytics and software applications which they can use as a source for special analysis to be included in articles, reports and other publications. Continue reading

Shanghai Institute of Commercial Development Receives Grant for Prosper Consumer Analytics and Insight Development

The Prosper Foundation continues to supports predictive analytics education and development of actionable insights.

Worthington, OH – 10/15/15

The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for careers in a data-driven world. SICD is a leading university in China with approximately 10,000 students. SICD’s focus will be on consumer insights from the ProsperChina™ Quarterly which has been fielded in mainland China since 2006. Over 345,000 respondents have participated in the surveys which gauge shopping behaviors, purchase plans, media consumption and influence, plus more. These insights will be cross-tabulated with government and industry statistics provided by the China Bureau of Labor Statistics and industry associations to formulate propensity models that are predictive in nature and provide actionable insights.  Continue reading

Prosper’s Neuromarketing Insights

Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to say the least.

Prosper has partnered with the Applied Neuromarketing Consortium and Northwestern University to uncover the conscious likes and dislikes of consumers and link them to their expressed market behaviors. The findings provide marketers with actionable insights to better influence consumers and improve marketing performance.

Consumer Confidence Down, Impulsivity And Spending Forecast Sideways

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September economic indicators show that U.S. consumers’ confidence has been shaken a bit, likely due to the stock market correction and continued volatility on Wall Street. Key markers such as confidence, happiness, and the Prosper Spending Forecast are all off from highs recorded earlier this year, indicating that the coming quarter will continue to be bumpy.

Prosper Consumer Confidence: Consumer confidence  is down two points to 44.9% for September—a new low for the calendar year. While this month’s reading tracks a few points ahead of the 13 month low (Oct-14 = 41.0%), it resides below continue reading…