Consumer Confidence Down, Impulsivity And Spending Forecast Sideways

The latest from Prosper on

September economic indicators show that U.S. consumers’ confidence has been shaken a bit, likely due to the stock market correction and continued volatility on Wall Street. Key markers such as confidence, happiness, and the Prosper Spending Forecast are all off from highs recorded earlier this year, indicating that the coming quarter will continue to be bumpy.

Prosper Consumer Confidence: Consumer confidence  is down two points to 44.9% for September—a new low for the calendar year. While this month’s reading tracks a few points ahead of the 13 month low (Oct-14 = 41.0%), it resides below continue reading…

Are Shoppers Buying The Hype?

From Forbes on September 17, 2015:

Recently, retail industry analysts and pundits were abuzz with the launch of A combination of membership-only exclusivity, low-threshold free shipping, and an intricate pricing algorithm, this new shopping site was seemingly positioned to be a formidable challenge to the web dominance of as well as other popular club retailers. In a spending environment where shoppers continue to be driven by price, loyalty is hard-won and easily lost, and this new entry to the retail space was certainly positioned to turn shoppers’ heads (and wallets) in a new direction. Enough about’s potential, though: are shoppers buying into the hype? Continue reading

Will Stock Market Dampen Consumer Outlook?

The latest from Prosper on

Early indicators from the first week of August pointed towards a slightly more optimistic consumer, as confidence, happiness and other key markers were up. However, although these numbers are up month-over-month, they are below recent highs—basically giving back gains for the year. The key will be whether the turmoil and drop of the Stock Market will be contagious and cause consumer mood to retreat. Continue reading…

The Prosper Foundation Supports Advancement of Neuromarketing Research at Northwestern

Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes.


With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied Neuromarketing Consortium (ANC) at Northwestern University. The consortium consists of leading academics from the Medill School, Kellogg School and the Feinberg School of Medicine. This grant provides access to a new dataset of unique findings based upon questions around the International Affective Picture System (IAPS). It has been integrated with a 4,000 person subset from Prosper’s annual Media Behavior & Influence™ (MBI) Study of more than 15,000 participants. The goal is to better understand and use media influence as a means for achieving improved advertising outcomes.  Continue reading

Back-To-School: Why Amazon Moves To The Head Of The Class Over Target, Walmart

From Forbes on August 4, 2015:

Shoppers have certainly changed since the recession. Having adopted a “new normal” tenet that focuses on cost-conscious, value-driven approaches to spending, today’s consumers are constantly seeking out sales and promotions, comparing prices, and researching products to ensure they get the most bang for as few bucks as possible. Advances in mobile technology over recent years have only made it easier for shoppers to adhere to this mindset. While many thought that declining gas prices would be the shot in the arm to spending in 2015, cautious consumers defied conventional “wisdom” and instead focused on paying down debt and increasing savings. And so the challenging retail environment continues…

Now we find ourselves mid-year 2015 with the back-to-school shopping season upon us. The National Retail Federation reports that shoppers plan to spend about $630 overall on clothing, shoes, supplies, and electronics for their K-12 students this year, a nearly 6% decline from the $669 average planned budget in 2014. Since the recession, consumers’ back-to-school budgets have consistently followed an up/down pattern as parents restocked one year (“up”) and reused backpacks, digital devices, etc. the next (“down”), so this year’s decline in planned spending didn’t exactly come as a surprise. Of course, this doesn’t make marketers’ jobs any easier in what’s already proved to be a challenging year for ringing up retail sales. Digging into our back-to-school insights a bit further, though, can help us uncover which retailers may be better positioned to gain this season versus those who may end up missing out. And for this installment, we’ll focus on the “Big 3” in back-to-school retailing: Walmart, Target, and Continue reading

Millennials May Shop Walmart, But They Don’t Love Walmart

From Forbes on July 27, 2015:

Fact: Millennials shop Walmart. Well, lots of people shop Walmart; the big discounter didn’t grow to be one of the world’s largest retailers without any shoppers. While this fact isn’t exactly headline news, it did recently come as a “shock” to Walmart executives that the youngest generation of adult consumers perused their aisles and “like Walmart the best” over competitors, thereby implying that Millennials “love” shopping Walmart.

Whoa. Like? Love? Let’s not get ahead of ourselves. Recent analysis of 25 merchandise categories tracked by Prosper Insights reveals unique insights on why Millennial shoppers are headed to Walmart as well as how this burgeoning group of shoppers really feels about the big discounter – pointing to some weaknesses that Walmart’s competitors could turn into opportunities. For benchmarking purposes, Millennials who shop rival Target were also examined for this analysis. (Note: Prosper conducts online consumer surveys and tracks the 25 merchandise categories via unaided, write-in questions). Continue reading

July Consumer Analytics: Confidence and Spend Forecast Down, Along With Auto Outlook

The latest from Prosper on…

In an uncertain economy, retailers and product manufacturers today can’t hold their breath for a return of the 1990’s or early 2000’s heyday. Factors such as demographics and the growth of digital and inefficient marketing and advertising plans are converging to create the sluggishness and it won’t go away overnight. The retail seas are choppy, but they offer leaders a chance to reassess their old systems and business models and chart a new course for success based upon new consumer intelligence.

Prosper has identified some key analytics to help leaders navigate these waters. Continue reading…